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Our Journey

From Canada to the World

Since 2010, CAST has been on a mission: to transform organizations into high-performance, future-ready workplaces. What began in Ottawa, Canada, has grown into a global network of Learning & Development experts delivering practical, high-impact learning solutions in Arabic and English across Canada, the GCC, and beyond.

 

In the Middle East, through CAST Experts FZE and CAST Ai, we combine global best practices with local insight to ensure every program is relevant, practical, and drives real results. Our story is built around four core pillars:

  • Customized Training – Tailored programs that develop leadership, communication, sales, and operational excellence.

  • L&D Consulting – Strategic guidance to align learning with business goals and build lasting learning cultures.

  • Ai Leadership Advising & Training - Assessments, and hands-on sessions designed to help leadership teams harness AI for strategic impact

  • Coaching & Mentoring – Empowering leaders at every level through structured coaching and feedback.

 

From Ottawa to the GCC, our journey is about turning potential into performance—and people into leaders.

Our Promise

We don’t just deliver training—we build capacity across organizations.

We partner with our clients to create sustainable, long-term impact by enhancing leadership capability, strengthening teams, and elevating workplace culture. Every CAST engagement is designed to transfer knowledge, build confidence, and empower employees to apply what they learn immediately on the job.

 

Our promise is threefold:

 

1. Practical Learning That Drives Action

 

All our programs are grounded in real-world challenges, industry insights, and practical tools that participants can use right away to improve performance.

 

2. Measurable Results That Matter

 

We align our solutions with your organizational goals, ensuring that every workshop, coaching program, or learning intervention delivers clear, trackable outcomes.

 

3. A Long-Term Partnership, Not a One-Time Event

 

CAST experts support organizations beyond the classroom—through post-training coaching, implementation support, and ongoing development plans that ensure learning sticks.

 

We are committed to building organizations where people thrive, leaders inspire, and teams deliver exceptional results.

16,000+

Graduates of CAST Programs

320+

Access to Global Experts

100%

Committed to Excellence

Our Specialized Offerings

Customized Training Solutions

CAST believes that employee development is the foundation of any successful organization. Our Alliance Experts deliver dynamic, interactive learning experiences that transform individuals and teams through classroom workshops, simulations, case studies, role play, discussions, and practical application.

 

Each program includes actionable strategies participants can apply immediately in the workplace.

All our Experts share three essential traits:

  • Thought Leaders – advancing innovative practices in leadership and learning

  • Original Thinkers – introducing fresh, relevant perspectives

  • Corporate Provokers – challenging conventional thinking to spark change

Leadership Development

- Leading for Results

- Problem Solve & Decision Making

- Empowering Teamwork

- Critical & Strategic Thinking

Change Management

- Leading Change

- Embracing Change 

- Conflict Management

- From Resistance to Results 

Soft Skills Development

- Communication Skills

- Presentation Skills

- Sales & Account Management

- Customer Service Excellence

L&D Consulting Solutions

CAST provides strategic consulting that strengthens organizational capability and ensures all learning interventions align directly with business goals.

 

We help organizations build sustainable learning cultures and L&D infrastructure that improves performance at every level.

 

Solutions Include:

  • Training Needs Analysis (TNA)

  • Competency Framework Development

  • Customized Learning Journeys & Blended Programs

  • Instructional Design & Curriculum Creation

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AI Leadership & Advisory

CAST AI helps leaders harness artificial intelligence strategically to drive measurable business impact.

We help leaders assess AI readiness, adopt the right tools, and implement structured roadmaps that integrate AI into decision-making, operations, and organizational strategy.

Solutions Include:

  • AI Leadership Assessments

  • Executive AI Advisory & Workshops

  • AI Tool Selection & Recommendations

  • AI Adoption Roadmaps

 

Visit CAST AI to learn how executives can leverage AI for real impact

 

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Coaching & Mentoring

Through professional coaching and structured mentoring programs, CAST accelerates leadership growth and strengthens individual performance.

 

Our certified coaches support leaders in building confidence, clarity, and emotional intelligence—skills essential for leading in a fast-changing world.

 

Solutions Include:

  • Executive & Emerging Leader Coaching

  • Mentorship Program Design & Implementation

  • 360° Assessments & Development Feedback

Client Feedback

Ahmed Al Romaithi, Leadership Development Director

"One of the few training partners that truly understands both global best practices and the realities of our region"

Head Office (Canada)

Office 203, 35 Ripley Ave,

Toronto, ON M6S 3P2, Canada

Tel: (613) 715 1655

Middle East Office (UAE)

Sutie 2607

Marina Continental Building,

26044, Dubai, United Arab Emirates​

Tel: +97154 200 7757

Contact us

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